The winemaking culture of Salento, the peninsula in the South of Italy, «the hill» of the «Italian boot», dates back about three thousand years. The first sprouts of the grapevine were brought to the peninsula by Ancient Greeks, and since then the winemaking flourished at this generous land, enhanced by ideal climatic conditions. Salento has always been renowned for its full-bodied wines with high tannic presence, which become more and more precious as seasons pass. But in the past decades the winemaking industry of Salento certain aspects has fallen victim of extremely favorable weather conditions paired with rigid local mentality, and the technological gap between Salento and its northern peers and the deficit of investment has compromised its market positions. We at La Fenice see our mission to upgrade the technology of winemaking to most prominent international standards, close the existing gap in production culture and get benefit of all the climate opportunities granted to this land. La Fenice has acquired its name from an ancient hero of Greek mythology, the bird Phoenix, which revives from ashes for a new life.
Our company is positioned in most Southern longitudes of Italy, on the tip of Salento peninsula. It is the world of little towns, olive groves and endless vineyards. The land parching with heat, where wine is created by sun. That is the romantic description of Puglia by Dante Alighieri. The land is ideally fit for winemaking, the heat is softened by the proximity of sea and its light but constant breezes, that create ideal conditions for gaining strength and taste by the grape. The soils are the mix of red iron rich clay and sand, that cover the pillow of limestone. This composition of climate soil gives the wine strength and power and balanced acidity and mineralization.
The mission of our company is to reinvent the lifelong winemaking culture of Salento bringing it to the current standards technology. Our team consists of young professionals (30-35 average age) with specialized education, with burning eyes and brilliant ideas, with a desire to constantly learn, owning all the latest information from the field of winemaking.
Creating the company, we have thoroughly selected most prominent plots on our territory balancing our vineyards by optimal age, sorts of grape and soils. We have in total 10 hectares of grapevine with the average production of about 100-120 tonnes a year. Our sorts of grape are negramaro, primitivo, malvasia nera, malvasia bianca, fiano. We try to be researchful and innovative in every aspect: we experiment with new sorts of grape, construction of vineyard, solicitous methods of treatment and harvest. We are actively working on introducing the organic production cycle.